http://www.dmnews.com/microsite/topic/1376/ Articles tagged with Microsite from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie. http://www.dmnews.com/oreos-twisted-ways-to-enjoy-the-cookie/article/260508/ Mon, 01 Oct 2012 05:00:00 GMT In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie. Direct Marketing News Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do. http://www.dmnews.com/little-caesars-tops-campaign-with-reverse-psychology/article/260490/ Mon, 01 Oct 2012 04:00:00 GMT Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do. Direct Marketing News Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite. http://www.dmnews.com/moto-guzzi-usa-revs-up-new-microsite/article/256281/ Sat, 01 Sep 2012 04:00:00 GMT Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite. Direct Marketing News The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty." http://www.dmnews.com/condom-brands-naughty-site/article/237541/ Tue, 01 May 2012 04:00:00 GMT The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty." Direct Marketing News The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be. http://www.dmnews.com/hunger-games-satisfies-fans-appetite/article/237338/ Tue, 01 May 2012 04:00:00 GMT The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be. Direct Marketing News For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes. http://www.dmnews.com/instant-online-color-palettes/article/237537/ Tue, 01 May 2012 04:00:00 GMT For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes. Direct Marketing News Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so. http://www.dmnews.com/3d-interactive-ft-wall-is-kind-of-a-yawner/article/234109/ Wed, 28 Mar 2012 18:24:16 GMT Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so. Direct Marketing News Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. http://www.dmnews.com/cadbury-fans-keep-team-gb-pumped-for-the-olympics/article/229136/ Thu, 01 Mar 2012 05:00:00 GMT Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. Direct Marketing News FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts. http://www.dmnews.com/fyi-direct-to-launch-campaign-for-freescorecom/article/224641/ Wed, 25 Jan 2012 15:38:27 GMT FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts. Direct Marketing News Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com. http://www.dmnews.com/virtual-glass-city-brands-financial-times-in-asia/article/217279/ Thu, 01 Dec 2011 05:00:00 GMT Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com. Direct Marketing News