http://www.dmnews.com/online-marketing/topic/1374/ Articles tagged with Online Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users. http://www.dmnews.com/is-there-a-higher-chance-youll-survive-a-plane-crash-or-click-a-banner-ad/article/286350/ Thu, 28 Mar 2013 11:00:00 GMT The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users. Direct Marketing News Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning. http://www.dmnews.com/marketing-noise-annoys/article/275009/ Mon, 07 Jan 2013 12:00:00 GMT Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning. Direct Marketing News Digital marketing: If you want it done right, do it yourself. http://www.dmnews.com/infographic-i-get-by-without-a-little-help-from-my-friends/article/268230/ Fri, 16 Nov 2012 14:45:00 GMT Digital marketing: If you want it done right, do it yourself. Direct Marketing News Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid. http://www.dmnews.com/even-smbs-need-competitive-intelligence/article/266789/ Fri, 02 Nov 2012 21:15:33 GMT Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid. Direct Marketing News B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." http://www.dmnews.com/infographic-seo-top-priority-for-b2b-and-b2c-marketers/article/257030/ Fri, 31 Aug 2012 16:41:45 GMT B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." Direct Marketing News MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend. http://www.dmnews.com/casino-and-hotel-giants-fail-to-take-advantage-of-their-direct-and-online-marketing-strategies/article/233760/ Sun, 01 Apr 2012 04:00:00 GMT MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend. Direct Marketing News In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages. http://www.dmnews.com/marketers-combat-declining-engagement/article/228998/ Thu, 01 Mar 2012 05:00:00 GMT In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages. Direct Marketing News Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7. http://www.dmnews.com/groupon-to-cut-online-marketing-spending/article/213871/ Fri, 07 Oct 2011 18:19:02 GMT Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7. Direct Marketing News One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels. http://www.dmnews.com/dmc-panelist-points-to-channel-integration-as-key-to-campaign-success/article/212165/ Fri, 16 Sep 2011 17:18:06 GMT One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels. Direct Marketing News Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
. http://www.dmnews.com/more-than-television/article/210140/ Thu, 01 Sep 2011 04:00:00 GMT Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
. Direct Marketing News