http://www.dmnews.com/billboard/topic/13704/ Articles tagged with Billboard from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A Peruvian billboard generates potable water—and business results. http://www.dmnews.com/marketing-that-also-solves-a-real-life-problem/article/285881/ Mon, 25 Mar 2013 13:31:58 GMT A Peruvian billboard generates potable water—and business results. Direct Marketing News With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station. http://www.dmnews.com/commuters-play-virtual-fetch/article/246899/ Sun, 01 Jul 2012 04:00:00 GMT With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station. Direct Marketing News As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back. http://www.dmnews.com/these-are-the-ads-of-our-times/article/221191/ Thu, 29 Dec 2011 21:30:12 GMT As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back. Direct Marketing News This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push. http://www.dmnews.com/our-look-at-the-most--and-least--engaging-social-media/article/217245/ Thu, 01 Dec 2011 05:00:00 GMT This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push. Direct Marketing News Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com. http://www.dmnews.com/virtual-glass-city-brands-financial-times-in-asia/article/217279/ Thu, 01 Dec 2011 05:00:00 GMT Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com. Direct Marketing News If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000. http://www.dmnews.com/bill-bored-documentary-lambasts-visual-pollution/article/216379/ Wed, 09 Nov 2011 18:46:10 GMT If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000. Direct Marketing News Commuters get a breath of fresh air as they walk past this "living" billboard, which advertises Coca-Cola but is made of all plants and located in the heart of Manila's busiest street. http://www.dmnews.com/billboard-shows-coca-colas-commitment-to-environment/article/212524/ Sat, 01 Oct 2011 04:00:00 GMT Commuters get a breath of fresh air as they walk past this "living" billboard, which advertises Coca-Cola but is made of all plants and located in the heart of Manila's busiest street. Direct Marketing News Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions. http://www.dmnews.com/merrill-lynch-eases-retirees/article/212413/ Sat, 01 Oct 2011 04:00:00 GMT Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions. Direct Marketing News A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. http://www.dmnews.com/contagion-billboard-is-literally-viral/article/211902/ Tue, 13 Sep 2011 15:09:20 GMT A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. Direct Marketing News To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras. http://www.dmnews.com/kodaks-integrated-campaign-highlights-hip-hop-celebs-to-engage-new-audience/article/210182/ Thu, 01 Sep 2011 04:00:00 GMT To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras. Direct Marketing News