http://www.dmnews.com/data-governance/topic/13700/ Articles tagged with Data Governance from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum. http://www.dmnews.com/regulations-on-consumer-data-and-privacy-must-be-modernized/article/289569/ Fri, 19 Apr 2013 12:38:51 GMT Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum. Direct Marketing News Four areas of concern and interest about data and privacy for marketers right now. http://www.dmnews.com/marketers-remain-a-focus-for-policymakers/article/282471/ Fri, 01 Mar 2013 15:30:35 GMT Four areas of concern and interest about data and privacy for marketers right now. Direct Marketing News Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process. http://www.dmnews.com/data-broker-investigation-acxioms-story/article/255956/ Fri, 24 Aug 2012 16:05:45 GMT Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process. Direct Marketing News The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites. http://www.dmnews.com/daa-expands-data-collection-principles/article/216306/ Tue, 08 Nov 2011 20:43:09 GMT The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites. Direct Marketing News B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. http://www.dmnews.com/b-to-b-success-depends-on-social-data-clarity/article/210175/ Thu, 01 Sep 2011 04:00:00 GMT B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. Direct Marketing News