http://www.dmnews.com/social-media-monitoring/topic/13699/ Articles tagged with Social Media Monitoring from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The technology behemoth introduces an "aggressive" social media integration solution at SXSW. http://www.dmnews.com/oracle-extends-the-customer-conversation/article/283362/ Thu, 07 Mar 2013 15:02:13 GMT The technology behemoth introduces an "aggressive" social media integration solution at SXSW. Direct Marketing News While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy. http://www.dmnews.com/why-social-media-needs-a-senior-brain/article/255328/ Mon, 20 Aug 2012 17:51:37 GMT While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy. Direct Marketing News Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space. http://www.dmnews.com/salesforce-radian6-enhances-insights-for-big-data/article/250467/ Tue, 17 Jul 2012 04:00:00 GMT Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space. Direct Marketing News When utilized properly, social media generates awareness, consideration, loyalty and advocacy — all of which can be measured. http://www.dmnews.com/meaningful-social-media-measurement/article/247519/ Sun, 01 Jul 2012 04:00:00 GMT When utilized properly, social media generates awareness, consideration, loyalty and advocacy — all of which can be measured. Direct Marketing News The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs. http://www.dmnews.com/adobes-social-software-campaign-micro-targets-marketing-professionals/article/225033/ Wed, 01 Feb 2012 05:00:00 GMT The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs. Direct Marketing News Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on Oct. 5, said Grady Burnett, VP of global marketing solutions at Facebook. http://www.dmnews.com/facebook-to-launch-a-brand-page-analytics-tool-dma-2011/article/213526/ Mon, 03 Oct 2011 22:05:13 GMT Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on Oct. 5, said Grady Burnett, VP of global marketing solutions at Facebook. Direct Marketing News Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button. http://www.dmnews.com/google-partners-with-bazaarvoice-powerreviews-on-1-referrals/article/210565/ Fri, 26 Aug 2011 13:00:00 GMT Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button. Direct Marketing News Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC). http://www.dmnews.com/eloqua-jive-file-100-million-ipos/article/210335/ Thu, 25 Aug 2011 14:56:22 GMT Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC). Direct Marketing News