Articles tagged with Marketing Automation from Direct Marketing News http://www.dmnews.com/marketing-automation/topic/13698/ Articles tagged with Marketing Automation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Technology Takes the Helm Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace. http://www.dmnews.com/technology-takes-the-helm/article/290479/ Wed, 01 May 2013 04:00:00 GMT Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace. Direct Marketing News The Lean, Mean Sales Machine How marketing automation reduces the cost of B2B sales. http://www.dmnews.com/the-lean-mean-sales-machine/article/290093/ Tue, 23 Apr 2013 15:32:00 GMT How marketing automation reduces the cost of B2B sales. Direct Marketing News Achieve Revenue Nirvana With Better Marketing Get the most out of marketing automation by avoiding these three common misconceptions. http://www.dmnews.com/achieve-revenue-nirvana-with-better-marketing/article/283030/ Tue, 05 Mar 2013 16:53:50 GMT Get the most out of marketing automation by avoiding these three common misconceptions. Direct Marketing News From Automation to Integration: Beware of the Easy Button Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark. http://www.dmnews.com/from-automation-to-integration-beware-of-the-easy-button/article/279224/ Wed, 06 Feb 2013 12:00:00 GMT Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark. Direct Marketing News Get Closer to Your Customers Six steps for combining personas with automation to build stronger customer relationships. http://www.dmnews.com/get-closer-to-your-customers/article/279064/ Wed, 06 Feb 2013 12:00:00 GMT Six steps for combining personas with automation to build stronger customer relationships. Direct Marketing News Marketing Automation Is Not the 100 Percent Solution Don't let technology be the ruler of your marketing strategy. http://www.dmnews.com/marketing-automation-is-not-the-100-percent-solution/article/277700/ Fri, 25 Jan 2013 22:40:38 GMT Don't let technology be the ruler of your marketing strategy. Direct Marketing News Oracle acquires Eloqua The software powerhouse looks to shore up its marketing automation business with the $871 million purchase. http://www.dmnews.com/oracle-acquires-eloqua/article/273567/ Thu, 20 Dec 2012 20:14:12 GMT The software powerhouse looks to shore up its marketing automation business with the $871 million purchase. Direct Marketing News Make past-purchase data part of your 2013 email strategy Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement. http://www.dmnews.com/make-past-purchase-data-part-of-your-2013-email-strategy/article/270431/ Sat, 01 Dec 2012 05:00:00 GMT Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement. Direct Marketing News Think all your marketing automation problems are solved with the right technology? Think again How a people-driven technology approach helps companies avoid five marketing automation pitfalls. http://www.dmnews.com/think-all-your-marketing-automation-problems-are-solved-with-the-right-technology-think-again/article/268360/ Wed, 14 Nov 2012 22:17:36 GMT How a people-driven technology approach helps companies avoid five marketing automation pitfalls. Direct Marketing News A public square for marketers Marketo reveals a new gathering place for marketers to share their best tactics. http://www.dmnews.com/a-public-square-for-marketers/article/265428/ Thu, 25 Oct 2012 20:02:31 GMT Marketo reveals a new gathering place for marketers to share their best tactics. Direct Marketing News