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        <title>Articles tagged with Cable TV from Direct Marketing News</title>
        <link>http://www.dmnews.com/cable-tv/topic/13696/</link>
        <description>Articles tagged with Cable TV from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Home shopping TV channels also broaden reach</title>
          <description>As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.</description>
          <link>http://www.dmnews.com/home-shopping-tv-channels-also-broaden-reach/article/210141/</link>
          <pubDate>Thu, 01 Sep 2011 04:00:00 GMT</pubDate>
          <itunes:summary>As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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