http://www.dmnews.com/online-advertising-buys/topic/13685/ Articles tagged with Online Advertising Buys from Direct Marketing News Direct Marketing News web@haymarketmedia.com no MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December. http://www.dmnews.com/mdc-partners-acquires-media-firm-rj-palmer-for-25-million/article/221996/ Thu, 05 Jan 2012 21:34:17 GMT MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December. Direct Marketing News AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. http://www.dmnews.com/aol-promotes-norton-to-head-of-sales/article/218797/ Fri, 09 Dec 2011 20:28:08 GMT AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. Direct Marketing News Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30. http://www.dmnews.com/twitter-offering-limited-access-to-self-service-ad-platform/article/218049/ Fri, 02 Dec 2011 20:29:24 GMT Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30. Direct Marketing News Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. http://www.dmnews.com/yahoo-to-limit-dsp-access-to-inventory/article/217962/ Thu, 01 Dec 2011 19:12:32 GMT Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. Direct Marketing News Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen's target-marketing platform @Plan. T http://www.dmnews.com/traffiq-integrates-nielsen-site-audience-data-into-display-buying-platform/article/212521/ Wed, 21 Sep 2011 16:43:35 GMT Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen's target-marketing platform @Plan. T Direct Marketing News Manu Mathew
, cofounder and CEO of Visual IQ,
 and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric. http://www.dmnews.com/is-the-click-through-rate-a-dead-metric/article/210139/ Thu, 01 Sep 2011 04:00:00 GMT Manu Mathew
, cofounder and CEO of Visual IQ,
 and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric. Direct Marketing News