http://www.dmnews.com/geolocation/topic/13684/ Articles tagged with Geo-location from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Location-based advertising has become an integral component of overall communications strategies. This month, several major brands introduced programs that leverage geo-local information to offer consumers more relevant content. http://www.dmnews.com/marketers-add-location-based-strategies-to-digital-arsenal/article/217243/ Thu, 01 Dec 2011 05:00:00 GMT Location-based advertising has become an integral component of overall communications strategies. This month, several major brands introduced programs that leverage geo-local information to offer consumers more relevant content. Direct Marketing News Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the "VX Deals on the Fly" program in-house. http://www.dmnews.com/virgin-america-rolls-out-check-in-deals-to-san-francisco-terminal/article/212878/ Mon, 26 Sep 2011 20:36:54 GMT Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the "VX Deals on the Fly" program in-house. Direct Marketing News Direct marketing has always been about connecting with customers through timely, relevant and targeted messages that drive action. Technology's evolution this past decade hasn't changed these fundamentals, but it has opened up a new set of parameters. http://www.dmnews.com/understanding-mobile-behavior/article/210138/ Thu, 01 Sep 2011 04:00:00 GMT Direct marketing has always been about connecting with customers through timely, relevant and targeted messages that drive action. Technology's evolution this past decade hasn't changed these fundamentals, but it has opened up a new set of parameters. Direct Marketing News