http://www.dmnews.com/tv-advertising/topic/13678/ Articles tagged with TV Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Yahoo and Samsung broaden their partnership to provide interactive, real-time television content. http://www.dmnews.com/yahoo-samsung-promote-consumer-engagement-with-interactivity-platform/article/267229/ Tue, 06 Nov 2012 22:14:34 GMT Yahoo and Samsung broaden their partnership to provide interactive, real-time television content. Direct Marketing News Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform. http://www.dmnews.com/tv-ads-make-the-grade-says-bn-college-study/article/256477/ Tue, 28 Aug 2012 17:29:18 GMT Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform. Direct Marketing News TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company. http://www.dmnews.com/tivo-launches-analytics-unit-with-first-ever-acquisition/article/250635/ Tue, 17 Jul 2012 19:42:26 GMT TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company. Direct Marketing News The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation. http://www.dmnews.com/integration-and-engagement-insights-from-super-bowl-xlvi/article/240377/ Tue, 15 May 2012 04:00:00 GMT The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation. Direct Marketing News Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. http://www.dmnews.com/cadbury-fans-keep-team-gb-pumped-for-the-olympics/article/229136/ Thu, 01 Mar 2012 05:00:00 GMT Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. Direct Marketing News Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. http://www.dmnews.com/marketers-prolong-tv-centric-approach/article/229097/ Thu, 01 Mar 2012 05:00:00 GMT Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979. http://www.dmnews.com/pch-evp-strikes-innovative-chord/article/221039/ Sun, 01 Jan 2012 05:00:00 GMT Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979. Direct Marketing News Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot." http://www.dmnews.com/alternate-spin-on-digital-interaction-steers-auto-brands-campaigns/article/217496/ Thu, 01 Dec 2011 05:00:00 GMT Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot." Direct Marketing News Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements. http://www.dmnews.com/toys-r-us-to-launch-integrated-holiday-campaign/article/215588/ Fri, 28 Oct 2011 19:21:01 GMT Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements. Direct Marketing News