http://www.dmnews.com/political-marketing/topic/13677/ Articles tagged with Political Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The election may be over, but at the White House, the direct marketing machine keeps on cranking. http://www.dmnews.com/marketing-obama-co/article/278459/ Thu, 31 Jan 2013 15:51:21 GMT The election may be over, but at the White House, the direct marketing machine keeps on cranking. Direct Marketing News As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers. http://www.dmnews.com/the-new-imperatives-of-marketing/article/276932/ Tue, 22 Jan 2013 14:13:59 GMT As the Obama campaign shows, organizations that embrace the changes occurring in branding, analytics, and customer engagement will outperform their peers. Direct Marketing News The losing candidate may not have taken advantage of marketing tools that could have turned the tide for him. http://www.dmnews.com/did-romney-get-caught-napping/article/267600/ Mon, 12 Nov 2012 17:30:00 GMT The losing candidate may not have taken advantage of marketing tools that could have turned the tide for him. Direct Marketing News Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media. http://www.dmnews.com/politicians-can-run-but-they-cant-hide/article/265239/ Thu, 01 Nov 2012 04:00:00 GMT Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media. Direct Marketing News The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy. http://www.dmnews.com/presidential-candidates-fight-to-the-finish-with-strategic-campaigns/article/264672/ Mon, 22 Oct 2012 14:16:35 GMT The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy. Direct Marketing News The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web. http://www.dmnews.com/rncs-anti-obamacare-campaign-mobilizes-online-for-fullrepeal/article/251419/ Wed, 01 Aug 2012 04:00:00 GMT The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web. Direct Marketing News When it comes to political campaigns, broader messaging might be the key to winning the election. http://www.dmnews.com/too-much-targeting/article/251696/ Tue, 24 Jul 2012 21:21:45 GMT When it comes to political campaigns, broader messaging might be the key to winning the election. Direct Marketing News Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company. http://www.dmnews.com/cox-widens-political-advertising-reach-with-gannett-partnership/article/250041/ Thu, 12 Jul 2012 21:39:39 GMT Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company. Direct Marketing News It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time. http://www.dmnews.com/fundraising-on-twitter/article/246453/ Tue, 19 Jun 2012 20:55:10 GMT It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time. Direct Marketing News The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat. http://www.dmnews.com/gop-candidates-teach-me-targeting-101/article/233451/ Sun, 01 Apr 2012 04:00:00 GMT The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat. Direct Marketing News