http://www.dmnews.com/measured-media/topic/13675/ Articles tagged with Measured Media from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser. http://www.dmnews.com/direct-marketers-get-the-data-they-covet-facebook-metrics/article/268748/ Fri, 16 Nov 2012 20:25:30 GMT Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser. Direct Marketing News To break the innovation delay, we all need to do a better job of embracing new measurement technologies. http://www.dmnews.com/measurement-innovation-delay/article/238025/ Tue, 01 May 2012 04:00:00 GMT To break the innovation delay, we all need to do a better job of embracing new measurement technologies. Direct Marketing News ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. http://www.dmnews.com/digiday-2011-integrate-digital-media-brand-advertising/article/218937/ Mon, 12 Dec 2011 16:43:13 GMT ​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York. Direct Marketing News First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery. http://www.dmnews.com/market-roller-coaster-spooks-ad-world/article/210121/ Thu, 01 Sep 2011 04:00:00 GMT First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery. Direct Marketing News