http://www.dmnews.com/backtoschool-marketing/topic/13673/ Articles tagged with Back-To-School Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping. http://www.dmnews.com/more-pencils-more-booksand-more-teachers-dirty-looks/article/254810/ Thu, 16 Aug 2012 13:30:00 GMT Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping. Direct Marketing News JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the campaigns as opportunities to win consumers' hearts and minds, as well as dollars, during an important shopping season. http://www.dmnews.com/social-causes-rule-marketers-back-to-school-campaigns/article/210119/ Thu, 01 Sep 2011 04:00:00 GMT JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the campaigns as opportunities to win consumers' hearts and minds, as well as dollars, during an important shopping season. Direct Marketing News