http://www.dmnews.com/campaign-management/topic/13660/ Articles tagged with Campaign Management from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Success in marketing today requires rethinking MRM, campaign management, and ROI. http://www.dmnews.com/the-new-chief-marketing-accountabilityrevenue-technology-officer/article/292815/ Fri, 10 May 2013 15:24:05 GMT Success in marketing today requires rethinking MRM, campaign management, and ROI. Direct Marketing News Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable. http://www.dmnews.com/the-complexity-of-systems-and-platforms/article/290681/ Fri, 26 Apr 2013 14:50:05 GMT Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable. Direct Marketing News Month 4 for Mitel: The time for bold action is now. http://www.dmnews.com/listening-check-planning-check-now-deliver/article/286535/ Mon, 01 Apr 2013 04:00:00 GMT Month 4 for Mitel: The time for bold action is now. Direct Marketing News Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign. http://www.dmnews.com/the-american-red-cross-braves-the-campaign-storm/article/276439/ Thu, 17 Jan 2013 14:43:35 GMT Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign. Direct Marketing News It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of. http://www.dmnews.com/40-under-40-whats-been-your-favorite-campaign-to-work-on/article/268974/ Mon, 19 Nov 2012 19:46:54 GMT It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of. Direct Marketing News Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency. http://www.dmnews.com/maintain-a-meaningful-cross-channel-dialogue-with-customers/article/247533/ Sun, 01 Jul 2012 04:00:00 GMT Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency. Direct Marketing News Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences. http://www.dmnews.com/qa-paul-notzold-group-creative-director-aspen-marketing-services/article/225042/ Wed, 01 Feb 2012 05:00:00 GMT Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences. Direct Marketing News As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds. http://www.dmnews.com/lessons-learned-and-2012-predictions-for-the-ad-industry/article/222482/ Tue, 17 Jan 2012 05:00:00 GMT As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds. Direct Marketing News Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off. http://www.dmnews.com/qa-stephanie-miller-vp-of-email-and-digital-services-at-aprimo/article/210220/ Tue, 23 Aug 2011 19:33:00 GMT Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off. Direct Marketing News