http://www.dmnews.com/list-services/topic/1349/ Articles tagged with List Services from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation. http://www.dmnews.com/list-buying-versus-list-building/article/286516/ Mon, 01 Apr 2013 04:00:00 GMT Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation. Direct Marketing News List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. http://www.dmnews.com/lighthouse-list-debuts-list-that-segments-by-device/article/237105/ Wed, 18 Apr 2012 16:41:42 GMT List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. Direct Marketing News Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15. http://www.dmnews.com/infogroup-expands-list-services-team/article/227921/ Wed, 15 Feb 2012 20:57:58 GMT Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15. Direct Marketing News Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14. http://www.dmnews.com/reach-marketing-names-partner/article/227726/ Tue, 14 Feb 2012 18:44:12 GMT Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14. Direct Marketing News There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8. http://www.dmnews.com/report-email-lists-see-sharp-rental-price-decline/article/227151/ Thu, 09 Feb 2012 19:18:18 GMT There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8. Direct Marketing News Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6. http://www.dmnews.com/former-edith-roman-owners-launch-direct-agency/article/213749/ Thu, 06 Oct 2011 14:51:09 GMT Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6. Direct Marketing News List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media. http://www.dmnews.com/list-services-acquires-accession/article/210883/ Tue, 30 Aug 2011 18:00:06 GMT List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media. Direct Marketing News Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels. http://www.dmnews.com/qa-andrew-marcus-media-one-ceo/article/209389/ Wed, 10 Aug 2011 17:50:09 GMT Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels. Direct Marketing News Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year. http://www.dmnews.com/marketing-technology-group-selects-meritdirect-for-list-management/article/208926/ Tue, 02 Aug 2011 18:25:01 GMT Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year. Direct Marketing News Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index. http://www.dmnews.com/b-to-c-email-list-prices-plummet-49-since-2006/article/207864/ Tue, 19 Jul 2011 20:42:53 GMT Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index. Direct Marketing News