http://www.dmnews.com/viral-marketing/topic/1346/ Articles tagged with Viral Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design. http://www.dmnews.com/qa-jason-gaboriau-vp-ecd-crispin-porter-bogusky/article/281627/ Fri, 01 Mar 2013 05:00:00 GMT Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design. Direct Marketing News Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles. http://www.dmnews.com/playing-with-terry-crews-muscles/article/256894/ Thu, 30 Aug 2012 22:07:18 GMT Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles. Direct Marketing News The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. http://www.dmnews.com/how-to-piss-people-off-as-an-effective-marketing-tactic/article/221976/ Thu, 05 Jan 2012 18:25:38 GMT The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. Direct Marketing News A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. http://www.dmnews.com/contagion-billboard-is-literally-viral/article/211902/ Tue, 13 Sep 2011 15:09:20 GMT A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses. Direct Marketing News OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also "integrating" it with a more traditional seasonal promotion. http://www.dmnews.com/officemax-gives-consumers-a-traditional-view-of-elfyourself/article/191499/ Tue, 23 Nov 2010 18:06:04 GMT OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also "integrating" it with a more traditional seasonal promotion. Direct Marketing News A press release that hit the wires on November 12 revealed that Stun Creative is the brains behind a viral video that's been circulating on a "product" that turns your iPhone into a stun gun. http://www.dmnews.com/stun-fone-viral-video-revealed-to-be-a-hoax/article/190855/ Mon, 15 Nov 2010 16:57:40 GMT A press release that hit the wires on November 12 revealed that Stun Creative is the brains behind a viral video that's been circulating on a "product" that turns your iPhone into a stun gun. Direct Marketing News The Avon Foundation for Women launched its first viral campaign, "Kiss Breast Cancer Goodbye," on October 8. http://www.dmnews.com/avon-launches-kiss-breast-cancer-goodbye-campaign/article/180660/ Fri, 08 Oct 2010 16:15:59 GMT The Avon Foundation for Women launched its first viral campaign, "Kiss Breast Cancer Goodbye," on October 8. Direct Marketing News Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21. http://www.dmnews.com/benefit-cosmetics-brings-users-reviews-to-facebook-through-bazaarvoice-tool/article/172791/ Mon, 21 Jun 2010 05:30:00 GMT Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21. Direct Marketing News Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen. http://www.dmnews.com/zapposcom-uses-puppets-to-promote-customer-service-work/article/166066/ Thu, 18 Mar 2010 20:08:14 GMT Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen. Direct Marketing News CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort. http://www.dmnews.com/cytosport-video-effort-targets-students-during-spring-break/article/165811/ Mon, 15 Mar 2010 19:00:16 GMT CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort. Direct Marketing News