http://www.dmnews.com/email-marketing/topic/1345/ Articles tagged with E-Mail Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion. http://www.dmnews.com/hearst-dma-launch-second-analytics-challenge/article/204178/ Tue, 31 May 2011 16:07:29 GMT Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion. Direct Marketing News It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day. http://www.dmnews.com/google-is-everywhere-but-thats-also-a-challenge-for-the-search-giant/article/200099/ Wed, 06 Apr 2011 19:26:15 GMT It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day. Direct Marketing News Google, well-known for its April Fools' jokes (remember Topeka?), put a new spin on its email service Gmail for its 2011 spoof. If you were hanging out on Google.com April 1, you might have seen this message just below the search box: "New! Gmail Motion: Turn your email into a true body of work." http://www.dmnews.com/gmails-april-fools-joke/article/199815/ Fri, 01 Apr 2011 19:06:10 GMT Google, well-known for its April Fools' jokes (remember Topeka?), put a new spin on its email service Gmail for its 2011 spoof. If you were hanging out on Google.com April 1, you might have seen this message just below the search box: "New! Gmail Motion: Turn your email into a true body of work." Direct Marketing News Not many customers on the National Geographic Society 
e-mail list opt to receive mail at the new @Facebook.com address. This hasn't stopped the nonprofit from thinking about how its 
e-mail marketing program should 
incorporate this new domain. http://www.dmnews.com/marketers-see-hurdle-after-facebooks-social-inbox-double-opt-in-deployed/article/199191/ Fri, 01 Apr 2011 04:00:00 GMT Not many customers on the National Geographic Society 
e-mail list opt to receive mail at the new @Facebook.com address. This hasn't stopped the nonprofit from thinking about how its 
e-mail marketing program should 
incorporate this new domain. Direct Marketing News Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media. http://www.dmnews.com/should-brands-abandon-e-mail-for-social/article/199259/ Fri, 01 Apr 2011 04:00:00 GMT Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media. Direct Marketing News Brands use social media in two major ways: creating a social presence on networking sites to communicate with consumers and monitoring what's being said about their brand online. http://www.dmnews.com/social-e-mail-creates-loyalty-and-customer-engagement/article/199192/ Fri, 01 Apr 2011 04:00:00 GMT Brands use social media in two major ways: creating a social presence on networking sites to communicate with consumers and monitoring what's being said about their brand online. Direct Marketing News Founded more than three decades ago, Indianapolis-based Drum Corps International (DCI) has expanded to become a global nonprofit organization. Each 
summer, DCI hosts 100 music events in North America as part of its annual Drum Corps International Tour. http://www.dmnews.com/system-integration-enables-dci-to-adjust-e-mail-scale/article/199193/ Fri, 01 Apr 2011 04:00:00 GMT Founded more than three decades ago, Indianapolis-based Drum Corps International (DCI) has expanded to become a global nonprofit organization. Each 
summer, DCI hosts 100 music events in North America as part of its annual Drum Corps International Tour. Direct Marketing News Pitney Bowes has named Chuck Cordray the first president of its Volly platform, effective April 4. He previously worked as SVP and GM of Hearst Magazines Digital Media. Pitney Bowes is planning a second-half 2011 launch for Volly, which will enable brands to send messages such as bills, promotional mail and catalogs directly to consumers through an app. http://www.dmnews.com/cordray-to-join-pitney-bowes-as-president-of-volly/article/199059/ Thu, 24 Mar 2011 15:27:47 GMT Pitney Bowes has named Chuck Cordray the first president of its Volly platform, effective April 4. He previously worked as SVP and GM of Hearst Magazines Digital Media. Pitney Bowes is planning a second-half 2011 launch for Volly, which will enable brands to send messages such as bills, promotional mail and catalogs directly to consumers through an app. Direct Marketing News Ryan Tuttle joined BrightWave Marketing, an e-mail focused digital agency, in January. He's the former COO of Engauge Digital where he rose in the ranks from account manager at Spunlogic, which was later acquired by Engauge. http://www.dmnews.com/qa-ryan-tuttle-vp-of-strategic-services-brightwave-marketing/article/198883/ Tue, 22 Mar 2011 15:57:42 GMT Ryan Tuttle joined BrightWave Marketing, an e-mail focused digital agency, in January. He's the former COO of Engauge Digital where he rose in the ranks from account manager at Spunlogic, which was later acquired by Engauge. Direct Marketing News Every once in a while, I come across a piece of marketing that is so insightful, well-timed and relevant that I can't help but reach for my wallet. This happened to me about a week ago. http://www.dmnews.com/brilliant-dm-to-make-you-smile/article/198696/ Fri, 18 Mar 2011 18:54:58 GMT Every once in a while, I come across a piece of marketing that is so insightful, well-timed and relevant that I can't help but reach for my wallet. This happened to me about a week ago. Direct Marketing News