http://www.dmnews.com/automation/topic/13346/ Articles tagged with Automation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no For soccerloco, email automation is a game-winning strategy. http://www.dmnews.com/soccer-retailer-scores-with-email-campaigns/article/291938/ Fri, 03 May 2013 18:48:23 GMT For soccerloco, email automation is a game-winning strategy. Direct Marketing News AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street. http://www.dmnews.com/adtech-making-programmatic-buying-more-targeted-and-efficient/article/288112/ Tue, 09 Apr 2013 17:44:42 GMT AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street. Direct Marketing News A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there. http://www.dmnews.com/big-blues-smart-marketing-approach/article/269806/ Sat, 01 Dec 2012 05:00:00 GMT A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there. Direct Marketing News When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions? http://www.dmnews.com/three-small-steps-to-big-data-adoption/article/268508/ Thu, 15 Nov 2012 18:43:55 GMT When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions? Direct Marketing News Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it. http://www.dmnews.com/dave-kelly-ceo-analytics-iq/article/260585/ Mon, 24 Sep 2012 22:00:00 GMT Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it. Direct Marketing News Imation is one company blending art and science, creativity and analytics, to improve marketing performance. http://www.dmnews.com/welcome-to-the-new-new-marketing/article/260190/ Fri, 21 Sep 2012 16:57:19 GMT Imation is one company blending art and science, creativity and analytics, to improve marketing performance. Direct Marketing News At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people. http://www.dmnews.com/despite-rewards-some-brands-fail-to-send-targeted-emails/article/225013/ Wed, 01 Feb 2012 05:00:00 GMT At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people. Direct Marketing News Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits. http://www.dmnews.com/good-habits-for-social-cmos/article/224920/ Wed, 01 Feb 2012 05:00:00 GMT Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits. Direct Marketing News Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience. http://www.dmnews.com/b-to-b-brands-reshape-online-checkout/article/221053/ Sun, 01 Jan 2012 05:00:00 GMT Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience. Direct Marketing News Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue http://www.dmnews.com/drive-e-commerce-with-tailored-email-tactics/article/208331/ Mon, 01 Aug 2011 04:00:00 GMT Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue Direct Marketing News