http://www.dmnews.com/btog-marketing/topic/13344/ Articles tagged with B-to-g Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales. http://www.dmnews.com/b-to-g-marketers-leverage-social-media-to-build-relationships-with-federal-employees/article/237530/ Tue, 01 May 2012 16:00:00 GMT B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales. Direct Marketing News One of the core issues with social media marketing to the government is that few marketers know how to quantify its value. http://www.dmnews.com/social-media-channels-draw-potential-customers/article/237527/ Tue, 01 May 2012 04:00:00 GMT One of the core issues with social media marketing to the government is that few marketers know how to quantify its value. Direct Marketing News Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels http://www.dmnews.com/b-to-g-marketers-shift-focus-to-digital-and-social-channels/article/208153/ Mon, 01 Aug 2011 04:10:00 GMT Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels Direct Marketing News Government-driven marketing pivots on engagement. Because the process to attain a government contract can take longer than 12 months, b-to-g companies have increasingly adopted digital marketing as a means to remain top-of-mind with their targets. http://www.dmnews.com/deloitte-builds-awareness/article/208154/ Mon, 01 Aug 2011 04:00:00 GMT Government-driven marketing pivots on engagement. Because the process to attain a government contract can take longer than 12 months, b-to-g companies have increasingly adopted digital marketing as a means to remain top-of-mind with their targets. Direct Marketing News