http://www.dmnews.com/lifecycle-marketing/topic/13341/ Articles tagged with Lifecycle Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no New research findings reveal what customers expect from a high-value customer experience. http://www.dmnews.com/how-do-customers-define-customer-experience-marketing/article/284833/ Mon, 18 Mar 2013 15:50:29 GMT New research findings reveal what customers expect from a high-value customer experience. Direct Marketing News As marketers, we need to understand that it's no longer about what journey we want to take customers on; it's about meeting them where they are in their journey and making ourselves adaptable along the way. http://www.dmnews.com/travel-on-the-customer-journey/article/256333/ Sat, 01 Sep 2012 04:00:00 GMT As marketers, we need to understand that it's no longer about what journey we want to take customers on; it's about meeting them where they are in their journey and making ourselves adaptable along the way. Direct Marketing News Like an untamed beast, creativity can run amuck if not guided in a direction. http://www.dmnews.com/dont-overlook-insights-for-creative-inspiration/article/230743/ Tue, 06 Mar 2012 05:00:00 GMT Like an untamed beast, creativity can run amuck if not guided in a direction. Direct Marketing News B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. http://www.dmnews.com/beyond-leads/article/208149/ Mon, 01 Aug 2011 04:10:00 GMT B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. Direct Marketing News