http://www.dmnews.com/customer-segmentation/topic/13340/ Articles tagged with Customer Segmentation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing. http://www.dmnews.com/dsw-and-data-a-shoe-in-for-marketing-success/article/265186/ Wed, 24 Oct 2012 16:46:36 GMT Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing. Direct Marketing News By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual. http://www.dmnews.com/shoes-for-everybody-dsws-behavioral-segmentation/article/265105/ Wed, 24 Oct 2012 15:35:18 GMT By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual. Direct Marketing News Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest http://www.dmnews.com/marketing-to-a-customer-segment-of-one/article/262747/ Mon, 08 Oct 2012 16:59:59 GMT Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest Direct Marketing News B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. http://www.dmnews.com/beyond-leads/article/208149/ Mon, 01 Aug 2011 04:10:00 GMT B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. Direct Marketing News