Articles tagged with Leads from Direct Marketing News http://www.dmnews.com/leads/topic/13339/ Articles tagged with Leads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no All Customers Are Not Created Equally in Value The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer. http://www.dmnews.com/all-customers-are-not-created-equally-in-value/article/281591/ Fri, 01 Mar 2013 05:00:00 GMT The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer. Direct Marketing News Quality Contact Data Equals Quality Leads One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help. http://www.dmnews.com/quality-contact-data-equals-quality-leads/article/274709/ Thu, 03 Jan 2013 18:21:36 GMT One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help. Direct Marketing News So many channels, so few quality leads Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith. http://www.dmnews.com/so-many-channels-so-few-quality-leads/article/265229/ Thu, 01 Nov 2012 04:00:00 GMT Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith. Direct Marketing News Generate sales-ready webinar leads Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges. http://www.dmnews.com/generate-sales-ready-webinar-leads/article/251674/ Wed, 01 Aug 2012 04:00:00 GMT Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges. Direct Marketing News Shrink database to grow leads One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team. http://www.dmnews.com/shrink-database-to-grow-leads/article/247347/ Sun, 01 Jul 2012 04:00:00 GMT One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team. Direct Marketing News Beyond Leads B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. http://www.dmnews.com/beyond-leads/article/208149/ Mon, 01 Aug 2011 04:10:00 GMT B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. Direct Marketing News