http://www.dmnews.com/channel-integration/topic/13333/ Articles tagged with Channel Integration from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL? http://www.dmnews.com/to-click-or-call-the-drtv-question/article/270975/ Tue, 04 Dec 2012 12:00:00 GMT As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL? Direct Marketing News Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency. http://www.dmnews.com/maintain-a-meaningful-cross-channel-dialogue-with-customers/article/247533/ Sun, 01 Jul 2012 04:00:00 GMT Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency. Direct Marketing News Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns. http://www.dmnews.com/data-on-demand-small-investments-pay-big-dividends/article/232297/ Sun, 01 Apr 2012 04:00:00 GMT Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns. Direct Marketing News Marketers must invest in a cross-channel platform to deliver relevant communications. http://www.dmnews.com/cross-channel-cross-selling/article/214740/ Wed, 19 Oct 2011 18:03:44 GMT Marketers must invest in a cross-channel platform to deliver relevant communications. Direct Marketing News It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms. http://www.dmnews.com/drtv-scraps-low-rent-ad-form-image-to-embrace-interactivity-on-web-platforms/article/208059/ Mon, 01 Aug 2011 04:10:00 GMT It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace the medium and integrate it with other digital platforms. Direct Marketing News