http://www.dmnews.com/email-acquisition/topic/13329/ Articles tagged with Email Acquisition from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy. http://www.dmnews.com/kirklands-lead-generating-loyalty-building-holiday-sweepstakes/article/270983/ Mon, 03 Dec 2012 21:09:41 GMT Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy. Direct Marketing News Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers. http://www.dmnews.com/ninety-five-percent-of-email-subscribers-sign-up-for-discounts-email-evolution-conference/article/229226/ Fri, 24 Feb 2012 14:41:55 GMT Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP of strategic services at email marketing company, BlueHornet. One-third of consumers unsubscribe from commercial emails because the promotions lack relevancy and one-third unsubscribe because of the over-frequency with which the emails are sent, he said, citing a BlueHornet study of approximately 1000 consumers. Direct Marketing News Route 22 Toyota kicks off a promotion with a horrible football-themed email. http://www.dmnews.com/targeting-gone-wrong-part-three/article/224910/ Thu, 26 Jan 2012 20:02:04 GMT Route 22 Toyota kicks off a promotion with a horrible football-themed email. Direct Marketing News Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events. http://www.dmnews.com/active-ride-shop-bolsters-email-acquisition-database/article/221002/ Sun, 01 Jan 2012 05:00:00 GMT Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events. Direct Marketing News Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. http://www.dmnews.com/google-testing-search-ads-featuring-email-opt-ins/article/221270/ Fri, 30 Dec 2011 19:29:04 GMT Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. Direct Marketing News Volkswagen improves email with help from Proximity London. http://www.dmnews.com/volkswagen-drives-email-open-rates/article/220714/ Fri, 23 Dec 2011 14:49:18 GMT Volkswagen improves email with help from Proximity London. Direct Marketing News More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets. http://www.dmnews.com/survey-email-top-channel-for-increased-spend-in-2012/article/218248/ Tue, 06 Dec 2011 19:49:18 GMT More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets. Direct Marketing News Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as 
agile as the team's stars may be, its on-site acquisition strategy wasn't at all. http://www.dmnews.com/mls-team-prompts-on-site-email-sign-ups-with-ipads/article/215129/ Tue, 01 Nov 2011 04:00:00 GMT Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as 
agile as the team's stars may be, its on-site acquisition strategy wasn't at all. Direct Marketing News Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource. http://www.dmnews.com/email-open-rates-on-the-rise-for-groupon-livingsocial/article/214580/ Mon, 17 Oct 2011 16:26:21 GMT Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource. Direct Marketing News Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base. http://www.dmnews.com/golfsmith-builds-own-partners-consumer-bases-with-facebook-page/article/213967/ Sun, 09 Oct 2011 17:48:56 GMT Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base. Direct Marketing News