http://www.dmnews.com/mobile-apps/topic/13327/ Articles tagged with Mobile Apps from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. http://www.dmnews.com/mobile-reap-what-you-sow/article/293520/ Wed, 15 May 2013 16:34:07 GMT It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. Direct Marketing News Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust. http://www.dmnews.com/forrester-mobile-consumers-want-it-now/article/289482/ Thu, 18 Apr 2013 19:01:21 GMT Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust. Direct Marketing News DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale. http://www.dmnews.com/will-mobile-apps-give-drtv-appeals-their-due/article/278170/ Fri, 01 Feb 2013 05:00:00 GMT DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale. Direct Marketing News How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints. http://www.dmnews.com/jobs-available-two-popular-employment-sites-go-head-to-head/article/275745/ Fri, 11 Jan 2013 17:01:39 GMT How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints. Direct Marketing News Marketers who want customers to stay engaged with their app should focus on three simple rules. http://www.dmnews.com/to-grow-your-app-business-think-loyalty/article/268952/ Fri, 23 Nov 2012 12:00:00 GMT Marketers who want customers to stay engaged with their app should focus on three simple rules. Direct Marketing News Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen. http://www.dmnews.com/breaking-mobile-out-of-the-box/article/261897/ Tue, 02 Oct 2012 17:22:28 GMT Google's mobile guru gives the Advertising Week crowd a primer on how to establish a positioning on the third screen. Direct Marketing News TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps. http://www.dmnews.com/online-privacy-concerns-outweigh-mobile-app-downloads/article/256163/ Sat, 01 Sep 2012 04:00:00 GMT TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps. Direct Marketing News A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base. http://www.dmnews.com/new-research-shows-shifting-m-commerce-patterns/article/254606/ Tue, 14 Aug 2012 20:09:08 GMT A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base. Direct Marketing News Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board. http://www.dmnews.com/eyeona-inc-recruits-former-best-buy-and-yahoo-execs/article/246808/ Thu, 21 Jun 2012 19:52:36 GMT Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board. Direct Marketing News Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame. http://www.dmnews.com/itrack-children/article/244835/ Thu, 07 Jun 2012 21:51:32 GMT Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame. Direct Marketing News