http://www.dmnews.com/conversion-path/topic/13326/ Articles tagged with Conversion Path from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Business coach Brad Sugars offers a remedial math lesson for marketers. http://www.dmnews.com/buying-customers-isnt-as-easy-as-you-think/article/270507/ Fri, 30 Nov 2012 01:50:44 GMT Business coach Brad Sugars offers a remedial math lesson for marketers. Direct Marketing News The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' 
mobile devices. http://www.dmnews.com/the-demography-of-mobile-purchasers/article/208053/ Mon, 01 Aug 2011 04:10:00 GMT The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' 
mobile devices. Direct Marketing News