http://www.dmnews.com/social-media-aor/topic/13319/ Articles tagged with Social Media AOR from Direct Marketing News Direct Marketing News web@haymarketmedia.com no H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results." http://www.dmnews.com/360i-to-help-hr-block-hone-social-media-strategy/article/255771/ Thu, 23 Aug 2012 15:51:20 GMT H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results." Direct Marketing News Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary. http://www.dmnews.com/comscore-facebook-ads-work/article/245441/ Tue, 12 Jun 2012 21:46:55 GMT Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary. Direct Marketing News Chrysler Group hired Ignite Social Media as its lead social agency this week after a review process. Expect the firm to be on its best behavior. http://www.dmnews.com/six-months-after-insulting-tweet-chrysler-picks-another-social-agency/article/209760/ Wed, 17 Aug 2011 16:25:23 GMT Chrysler Group hired Ignite Social Media as its lead social agency this week after a review process. Expect the firm to be on its best behavior. Direct Marketing News As social media encompasses a larger share of brands' ad spending budgets, marketers are seeking social media AORs instead of a roster of firms for project work. Working with one agency, instead of many, eases the burden on brands by streamlining the social marketing process, industry experts said. http://www.dmnews.com/brands-embrace-the-social-media-aor/article/208048/ Mon, 01 Aug 2011 04:00:00 GMT As social media encompasses a larger share of brands' ad spending budgets, marketers are seeking social media AORs instead of a roster of firms for project work. Working with one agency, instead of many, eases the burden on brands by streamlining the social marketing process, industry experts said. Direct Marketing News