http://www.dmnews.com/digital-advertising-alliance/topic/13315/ Articles tagged with Digital Advertising Alliance from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising. http://www.dmnews.com/daa-debuts-consumer-education-campaign-for-online-behavioral-advertising/article/224101/ Fri, 20 Jan 2012 18:28:24 GMT The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising. Direct Marketing News To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. http://www.dmnews.com/google-goldilocks-and-online-privacy/article/223722/ Wed, 18 Jan 2012 20:57:53 GMT To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. Direct Marketing News Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge. http://www.dmnews.com/the-evolution-of-online-behavioral-advertising-self-regulation/article/220012/ Mon, 19 Dec 2011 18:30:18 GMT Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge. Direct Marketing News The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8. http://www.dmnews.com/daa-should-partner-with-browsers-on-do-not-track-says-ftc-chairman/article/216325/ Tue, 08 Nov 2011 22:35:03 GMT The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8. Direct Marketing News The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites. http://www.dmnews.com/daa-expands-data-collection-principles/article/216306/ Tue, 08 Nov 2011 20:43:09 GMT The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites. Direct Marketing News Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy. http://www.dmnews.com/on-the-issue-of-online-privacy-where-do-industry-and-government-agree/article/215665/ Mon, 31 Oct 2011 21:00:00 GMT Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy. Direct Marketing News Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012. http://www.dmnews.com/keeping-track-of-do-not-track/article/211857/ Mon, 12 Sep 2011 19:24:30 GMT Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012. Direct Marketing News Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar. http://www.dmnews.com/self-regulatory-programs-in-hot-seat-over-effectiveness/article/208049/ Mon, 01 Aug 2011 04:05:00 GMT Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar. Direct Marketing News Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3). http://www.dmnews.com/consumers-privacy-falls-on-marketers/article/208064/ Mon, 01 Aug 2011 04:00:00 GMT Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3). Direct Marketing News Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. http://www.dmnews.com/consumers-unaware-of-industry-self-regulatory-program-survey/article/208320/ Mon, 25 Jul 2011 19:03:06 GMT Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. Direct Marketing News