http://www.dmnews.com/selfregulation/topic/13314/ Articles tagged with Self-Regulation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising. http://www.dmnews.com/daa-debuts-consumer-education-campaign-for-online-behavioral-advertising/article/224101/ Fri, 20 Jan 2012 18:28:24 GMT The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising. Direct Marketing News Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge. http://www.dmnews.com/the-evolution-of-online-behavioral-advertising-self-regulation/article/220012/ Mon, 19 Dec 2011 18:30:18 GMT Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge. Direct Marketing News Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar. http://www.dmnews.com/self-regulatory-programs-in-hot-seat-over-effectiveness/article/208049/ Mon, 01 Aug 2011 04:05:00 GMT Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar. Direct Marketing News Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. http://www.dmnews.com/consumers-unaware-of-industry-self-regulatory-program-survey/article/208320/ Mon, 25 Jul 2011 19:03:06 GMT Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. Direct Marketing News