http://www.dmnews.com/online-behaviorial-tracking-selfregulatory-progra/topic/13312/ Articles tagged with Online Behaviorial Tracking Self-Regulatory Progra from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy. http://www.dmnews.com/on-the-issue-of-online-privacy-where-do-industry-and-government-agree/article/215665/ Mon, 31 Oct 2011 21:00:00 GMT Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy. Direct Marketing News Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar. http://www.dmnews.com/self-regulatory-programs-in-hot-seat-over-effectiveness/article/208049/ Mon, 01 Aug 2011 04:05:00 GMT Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar. Direct Marketing News Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. http://www.dmnews.com/consumers-unaware-of-industry-self-regulatory-program-survey/article/208320/ Mon, 25 Jul 2011 19:03:06 GMT Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe. Direct Marketing News