http://www.dmnews.com/transaction-marketing/topic/13048/ Articles tagged with Transaction Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement. http://www.dmnews.com/make-past-purchase-data-part-of-your-2013-email-strategy/article/270431/ Sat, 01 Dec 2012 05:00:00 GMT Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement. Direct Marketing News What happens when messages are sent within a printed business document? You may be surprised to know that they get read. http://www.dmnews.com/capitalizing-on-transactional-documents/article/265547/ Thu, 01 Nov 2012 04:00:00 GMT What happens when messages are sent within a printed business document? You may be surprised to know that they get read. Direct Marketing News Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners. http://www.dmnews.com/bank-of-america-puts-a-transpromo-spin-on-daily-deals/article/261357/ Fri, 28 Sep 2012 21:44:43 GMT Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners. Direct Marketing News Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing. http://www.dmnews.com/e-commerce-video-series-marc-ginsberg-evp-merchant-services-cardlytics/article/245224/ Mon, 11 Jun 2012 18:10:48 GMT Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing. Direct Marketing News Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI. http://www.dmnews.com/plug-ins-analytics/article/205945/ Fri, 01 Jul 2011 04:00:00 GMT Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI. Direct Marketing News