http://www.dmnews.com/donation/topic/13047/ Articles tagged with Donation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6. http://www.dmnews.com/shriners-hospitals-taps-leo-burnett-as-aor/article/222180/ Fri, 06 Jan 2012 20:01:42 GMT Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6. Direct Marketing News TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary Response Management Group to manage its nonprofit direct mail donation processing, said TechnoServe senior director of communications Anna Gibson. http://www.dmnews.com/technoserve-taps-merkle-unit-for-direct-mail-donations-processing/article/220426/ Wed, 21 Dec 2011 20:45:20 GMT TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary Response Management Group to manage its nonprofit direct mail donation processing, said TechnoServe senior director of communications Anna Gibson. Direct Marketing News Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns. http://www.dmnews.com/squeezed-nonprofits-look-to-direct-mail/article/212397/ Sat, 01 Oct 2011 04:00:00 GMT Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns. Direct Marketing News When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs. http://www.dmnews.com/when-disaster-strikes-email-supplies-nonprofits-with-speedy-response-rates/article/212394/ Sat, 01 Oct 2011 04:00:00 GMT When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs. Direct Marketing News Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge. http://www.dmnews.com/zico-connects-facebook-pledge-to-a-healthy-and-charitable-lifestyle/article/205903/ Fri, 01 Jul 2011 04:10:00 GMT Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge. Direct Marketing News