http://www.dmnews.com/customer/topic/13040/ Articles tagged with Customer from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it. http://www.dmnews.com/the-evolution-of-marketing/article/295294/ Sat, 01 Jun 2013 04:00:00 GMT Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it. Direct Marketing News Partnership...and the three ways you can tell if that word means anything. http://www.dmnews.com/youre-wrong-musings-on-the-word-partnership/article/273874/ Mon, 31 Dec 2012 12:00:00 GMT Partnership...and the three ways you can tell if that word means anything. Direct Marketing News Carine Clark, a CMO who recent ascended to the CEO suite, has advice for other CMOs who'd like to do the same. Caution: math is required. http://www.dmnews.com/a-primer-for-cmos-who-would-be-king/article/271338/ Thu, 06 Dec 2012 15:00:00 GMT Carine Clark, a CMO who recent ascended to the CEO suite, has advice for other CMOs who'd like to do the same. Caution: math is required. Direct Marketing News Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. http://www.dmnews.com/engagement-that-entertains/article/251457/ Wed, 01 Aug 2012 04:00:00 GMT Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment. Direct Marketing News Healthcare and pharmaceutical company GlaxoSmithKline (GSK) has developed a new digital marketing platform designed to easily build and deploy digital communications and analytics, said GSK's manager of product communications Jennifer Armstrong. GSK tapped technology companies Infosys and Fabric Worldwide to implement the platform. http://www.dmnews.com/glaxosmithkline-implements-a-cloud-based-digital-marketing-platform/article/231871/ Tue, 13 Mar 2012 21:35:26 GMT Healthcare and pharmaceutical company GlaxoSmithKline (GSK) has developed a new digital marketing platform designed to easily build and deploy digital communications and analytics, said GSK's manager of product communications Jennifer Armstrong. GSK tapped technology companies Infosys and Fabric Worldwide to implement the platform. Direct Marketing News While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it. http://www.dmnews.com/to-know-me-is-to-target-me/article/224913/ Wed, 01 Feb 2012 05:00:00 GMT While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it. Direct Marketing News Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications. http://www.dmnews.com/where-are-your-customers/article/224744/ Wed, 01 Feb 2012 05:00:00 GMT Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications. Direct Marketing News JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25. http://www.dmnews.com/jcpenney-overhauls-marketing-promo-strategy/article/224733/ Wed, 25 Jan 2012 20:54:42 GMT JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25. Direct Marketing News Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events. http://www.dmnews.com/active-ride-shop-bolsters-email-acquisition-database/article/221002/ Sun, 01 Jan 2012 05:00:00 GMT Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events. Direct Marketing News With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data. http://www.dmnews.com/glean-customer-data-pool-for-marketing-intelligence/article/221033/ Sun, 01 Jan 2012 05:00:00 GMT With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data. Direct Marketing News