http://www.dmnews.com/optimization/topic/13037/ Articles tagged with Optimization from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave. http://www.dmnews.com/etailer-taps-data-with-appealing-results/article/293786/ Mon, 20 May 2013 11:00:00 GMT Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave. Direct Marketing News Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online. http://www.dmnews.com/support-business-goals-with-customer-experience-monitoring/article/293096/ Fri, 17 May 2013 11:00:00 GMT Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online. Direct Marketing News The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive. http://www.dmnews.com/lomo-why-the-future-of-seo-is-local-mobile/article/293324/ Tue, 14 May 2013 17:17:20 GMT The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive. Direct Marketing News At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences. http://www.dmnews.com/cutting-through-the-media-clutter/article/292160/ Tue, 07 May 2013 11:00:00 GMT At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences. Direct Marketing News From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI. http://www.dmnews.com/make-marketing-attribution-work-four-steps-to-successful-implementation/article/289960/ Thu, 25 Apr 2013 11:00:00 GMT From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI. Direct Marketing News Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness. http://www.dmnews.com/five-ways-to-target-b2b-effectively/article/287832/ Mon, 08 Apr 2013 15:28:53 GMT Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness. Direct Marketing News Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary. http://www.dmnews.com/mobile-email-optimize-or-perish/article/286562/ Fri, 29 Mar 2013 11:00:00 GMT Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary. Direct Marketing News Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously. http://www.dmnews.com/dont-miss-out-on-the-mobile-revolution/article/285962/ Tue, 26 Mar 2013 11:00:00 GMT Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously. Direct Marketing News The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact. http://www.dmnews.com/deriving-maximum-value-from-third-party-web-components/article/284327/ Fri, 15 Mar 2013 11:00:00 GMT The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact. Direct Marketing News Two ways to tap into Big Data Disruption to optimize your marketing investments. http://www.dmnews.com/digital-marketing-attribution/article/279065/ Wed, 06 Feb 2013 12:00:00 GMT Two ways to tap into Big Data Disruption to optimize your marketing investments. Direct Marketing News