http://www.dmnews.com/data-integration/topic/13013/ Articles tagged with Data Integration from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels. http://www.dmnews.com/create-a-multichannel-strategy/article/256380/ Sat, 01 Sep 2012 04:00:00 GMT Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels. Direct Marketing News Typically, the most insightful digital profile attributes come from one of three primary sources. http://www.dmnews.com/how-digital-profiles-reveal-greater-marketing-insights/article/232311/ Sun, 01 Apr 2012 04:00:00 GMT Typically, the most insightful digital profile attributes come from one of three primary sources. Direct Marketing News Marketers must develop a consistent, repeatable approach toward optimizing customer experience. http://www.dmnews.com/improving-experience-and-driving-engagement/article/232305/ Sun, 01 Apr 2012 04:00:00 GMT Marketers must develop a consistent, repeatable approach toward optimizing customer experience. Direct Marketing News Retail icon Macy's refashions its flagship store and marketing strategy. http://www.dmnews.com/macys-transformation/article/233631/ Sun, 01 Apr 2012 04:00:00 GMT Retail icon Macy's refashions its flagship store and marketing strategy. Direct Marketing News It is not uncommon that the retail side of a business doesn't know what the Web side is doing. http://www.dmnews.com/three-ways-to-get-integration-initiatives-implemented/article/232308/ Sun, 01 Apr 2012 04:00:00 GMT It is not uncommon that the retail side of a business doesn't know what the Web side is doing. Direct Marketing News Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend. http://www.dmnews.com/top-integrated-marketing-ideas-for-multimedia-magic/article/232384/ Sun, 01 Apr 2012 04:00:00 GMT Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend. Direct Marketing News One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment. http://www.dmnews.com/uncovering-proven-optimal-customer-contact-methods/article/232306/ Sun, 01 Apr 2012 04:00:00 GMT One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment. Direct Marketing News http://www.dmnews.com/vital-multichannel-marketing-tactics-in-a-b-to-b-world/article/232313/ Sun, 01 Apr 2012 04:00:00 GMT Direct Marketing News The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22. http://www.dmnews.com/the-term-integrated-marketing-is-loosy-goosy-ses-conference/article/233182/ Thu, 22 Mar 2012 14:32:21 GMT The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22. Direct Marketing News To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet. http://www.dmnews.com/data-integration-a-must-for-real-time-marketing/article/205944/ Fri, 01 Jul 2011 04:00:00 GMT To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet. Direct Marketing News