http://www.dmnews.com/branding/topic/13011/ Articles tagged with Branding from Direct Marketing News Direct Marketing News web@haymarketmedia.com no When it comes to communicating with brands, customers move to their own beat. http://www.dmnews.com/infographic-any-way-you-want-it-thats-the-way-you-need-it/article/285516/ Fri, 22 Mar 2013 12:00:00 GMT When it comes to communicating with brands, customers move to their own beat. Direct Marketing News Consumers would rather buy their favorite brands than shop around for private label products. http://www.dmnews.com/infographic-brands-leave-their-mark-on-consumers/article/280480/ Fri, 15 Feb 2013 12:00:00 GMT Consumers would rather buy their favorite brands than shop around for private label products. Direct Marketing News Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier. http://www.dmnews.com/tennis-star-sexes-up-classic-champagne-brand/article/278258/ Fri, 01 Feb 2013 05:00:00 GMT Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier. Direct Marketing News Three steps to making and keeping a compelling brand promise http://www.dmnews.com/is-your-brand-an-empty-promise/article/275012/ Mon, 07 Jan 2013 12:00:00 GMT Three steps to making and keeping a compelling brand promise Direct Marketing News If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do? http://www.dmnews.com/november-2012-marketing-challenge-answers/article/273957/ Tue, 01 Jan 2013 05:00:00 GMT If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do? Direct Marketing News The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. http://www.dmnews.com/sony-creates-pictures-worth-1000-words/article/273990/ Tue, 01 Jan 2013 05:00:00 GMT The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. Direct Marketing News The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing? http://www.dmnews.com/oil-giants-try-to-stay-slick-while-containing-the-spillage-of-negative-perception/article/270033/ Sat, 01 Dec 2012 05:00:00 GMT The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing? Direct Marketing News A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge. http://www.dmnews.com/bad-branding-causes-diet-dazzle-to-lose-its-luster/article/265240/ Thu, 01 Nov 2012 04:00:00 GMT A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge. Direct Marketing News Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers. http://www.dmnews.com/chase-sapphire-card-owners-form-facebook-golf-club/article/265536/ Thu, 01 Nov 2012 04:00:00 GMT Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers. Direct Marketing News Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean. http://www.dmnews.com/perrier-cans-have-a-svelte-new-look/article/263512/ Tue, 16 Oct 2012 04:00:00 GMT Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean. Direct Marketing News