http://www.dmnews.com/brand/topic/13010/ Articles tagged with Brand from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut. http://www.dmnews.com/dodge-dart-looks-to-score-during-nfl-opener/article/257672/ Wed, 05 Sep 2012 21:27:01 GMT Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut. Direct Marketing News DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding. http://www.dmnews.com/att-cmo-heralds-targeted-approach/article/224906/ Wed, 01 Feb 2012 05:00:00 GMT For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding. Direct Marketing News Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. http://www.dmnews.com/insurance-marketers-leverage-targeted-marketing/article/225127/ Wed, 01 Feb 2012 05:00:00 GMT Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. Direct Marketing News Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults. http://www.dmnews.com/teenage-apparel-retailers-struggle-to-integrate-across-marketing-channels/article/225120/ Wed, 01 Feb 2012 05:00:00 GMT Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults. Direct Marketing News While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it. http://www.dmnews.com/to-know-me-is-to-target-me/article/224913/ Wed, 01 Feb 2012 05:00:00 GMT While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it. Direct Marketing News Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. http://www.dmnews.com/leveraging-mobile-to-market-in-the-moment/article/225346/ Tue, 31 Jan 2012 05:00:00 GMT Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Direct Marketing News South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys. http://www.dmnews.com/law-firm-collins-lacy-seeks-to-build-on-statewide-expansion-with-marketing-passion/article/220649/ Sun, 01 Jan 2012 05:00:00 GMT South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys. Direct Marketing News Your social media networks can be a major source of acquiring new email addresses for your subscriber list. It's a myth that social is "killing email" or that social users prefer to use social networks exclusively to communicate. http://www.dmnews.com/drive-email-aquisition-with-frequent-social-media-posts/article/222943/ Thu, 01 Sep 2011 04:00:00 GMT Your social media networks can be a major source of acquiring new email addresses for your subscriber list. It's a myth that social is "killing email" or that social users prefer to use social networks exclusively to communicate. Direct Marketing News Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the definition of the word "brand." Occupational hazard, I guess. http://www.dmnews.com/connecting-brand-to-the-bottom-line/article/205946/ Fri, 01 Jul 2011 04:00:00 GMT Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the definition of the word "brand." Occupational hazard, I guess. Direct Marketing News