http://www.dmnews.com/tv-ads/topic/13007/ Articles tagged with TV Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Target and Neiman Marcus team up with ABC to deliver commercial drama http://www.dmnews.com/target-and-neiman-marcus-give-the-gift-of-revenge/article/268168/ Wed, 14 Nov 2012 00:01:24 GMT Target and Neiman Marcus team up with ABC to deliver commercial drama Direct Marketing News Enterprise Rent-A-Car's new television creative, combined with its digital assets, underscore the automotive rental company's "dramatically shifted" media mix. http://www.dmnews.com/enterprise-airs-tv-ads-to-drive-integrated-campaign/article/257464/ Tue, 04 Sep 2012 18:30:03 GMT Enterprise Rent-A-Car's new television creative, combined with its digital assets, underscore the automotive rental company's "dramatically shifted" media mix. Direct Marketing News To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists. http://www.dmnews.com/integrated-honda-campaign-tells-fans-to-get-busy-living/article/229125/ Thu, 01 Mar 2012 05:00:00 GMT To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists. Direct Marketing News Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. http://www.dmnews.com/marketers-prolong-tv-centric-approach/article/229097/ Thu, 01 Mar 2012 05:00:00 GMT Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does. Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels? http://www.dmnews.com/online-ads-expected-to-thrive-in-2012/article/220621/ Sun, 01 Jan 2012 05:00:00 GMT Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels? Direct Marketing News The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. http://www.dmnews.com/red-cross-drives-gift-giving/article/220907/ Sun, 01 Jan 2012 05:00:00 GMT The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. Direct Marketing News Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year. http://www.dmnews.com/qa-brian-lesser-ceo-xaxis/article/216196/ Mon, 07 Nov 2011 20:01:14 GMT Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year. Direct Marketing News Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York. http://www.dmnews.com/barnes-noble-campaign-for-nook-tablet-to-be-companys-largest/article/216187/ Mon, 07 Nov 2011 18:56:38 GMT Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York. Direct Marketing News Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. http://www.dmnews.com/tv-magazines-most-effective-affluent-marketing-media-study/article/211925/ Tue, 13 Sep 2011 17:31:22 GMT Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. Direct Marketing News