http://www.dmnews.com/attribution/topic/12999/ Articles tagged with Attribution from Direct Marketing News Direct Marketing News web@haymarketmedia.com no I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us. http://www.dmnews.com/embrace-the-change/article/295407/ Sat, 01 Jun 2013 04:00:00 GMT I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us. Direct Marketing News The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies. http://www.dmnews.com/indochino-suits-up-its-digital-channels/article/292168/ Mon, 06 May 2013 19:33:21 GMT The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies. Direct Marketing News From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI. http://www.dmnews.com/make-marketing-attribution-work-four-steps-to-successful-implementation/article/289960/ Thu, 25 Apr 2013 11:00:00 GMT From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI. Direct Marketing News While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence. http://www.dmnews.com/calculating-the-attribution-value-of-emotion/article/212886/ Mon, 26 Sep 2011 21:36:23 GMT While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence. Direct Marketing News Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue http://www.dmnews.com/drive-e-commerce-with-tailored-email-tactics/article/208331/ Mon, 01 Aug 2011 04:00:00 GMT Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue Direct Marketing News It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone. http://www.dmnews.com/attribution-adoption-starts-now/article/205894/ Fri, 01 Jul 2011 04:00:00 GMT It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone. Direct Marketing News