http://www.dmnews.com/realtime-marketing/topic/12998/ Articles tagged with Real-Time Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. http://www.dmnews.com/qa-terry-young-ceo-sparks-honey/article/290953/ Wed, 01 May 2013 04:00:00 GMT Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. Direct Marketing News One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on. http://www.dmnews.com/a-tale-of-two-direct-response-call-centers/article/289289/ Wed, 17 Apr 2013 17:25:13 GMT One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on. Direct Marketing News An integrated marketing solution can really benefit a business's bottom-line. http://www.dmnews.com/quit-making-excuses-and-start-integrating/article/270433/ Sat, 01 Dec 2012 05:00:00 GMT An integrated marketing solution can really benefit a business's bottom-line. Direct Marketing News Yahoo and Samsung broaden their partnership to provide interactive, real-time television content. http://www.dmnews.com/yahoo-samsung-promote-consumer-engagement-with-interactivity-platform/article/267229/ Tue, 06 Nov 2012 22:14:34 GMT Yahoo and Samsung broaden their partnership to provide interactive, real-time television content. Direct Marketing News Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign. http://www.dmnews.com/lynx-island-giveaway-exposes-entrants-to-a-whiff-of-chaos/article/265312/ Thu, 01 Nov 2012 04:00:00 GMT Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign. Direct Marketing News A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. http://www.dmnews.com/man-vs-machine-real-time-biddings-growing-pains/article/262932/ Tue, 09 Oct 2012 19:43:50 GMT A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. Direct Marketing News Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management. http://www.dmnews.com/real-time-targeting-brings-yield-management-to-mobile/article/259840/ Thu, 20 Sep 2012 02:23:38 GMT Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management. Direct Marketing News There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center. http://www.dmnews.com/linking-marketing-and-customer-service-data-to-get-close-to-customers/article/258570/ Tue, 11 Sep 2012 21:52:40 GMT There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center. Direct Marketing News Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail. http://www.dmnews.com/experian-cheetahmail-announces-agreement-with-movable-ink/article/239600/ Thu, 03 May 2012 20:55:10 GMT Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail. Direct Marketing News As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules. http://www.dmnews.com/tactics-for-multichannel-success/article/238030/ Tue, 01 May 2012 04:00:00 GMT As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules. Direct Marketing News