http://www.dmnews.com/advertising-spending/topic/1294/ Articles tagged with Advertising Spending from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. http://www.dmnews.com/ad-spend-flat-in-q3/article/220051/ Mon, 19 Dec 2011 21:25:50 GMT Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. Direct Marketing News Media services companies ZenithOptimedia and WPP's GroupM have softened their independent global ad spending predictions for 2012 in forecasts released Dec. 5. http://www.dmnews.com/zenithoptimedia-groupm-soften-global-ad-spend-predictions/article/218163/ Mon, 05 Dec 2011 20:24:44 GMT Media services companies ZenithOptimedia and WPP's GroupM have softened their independent global ad spending predictions for 2012 in forecasts released Dec. 5. Direct Marketing News RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012. http://www.dmnews.com/radioshack-conducting-creative-agency-review/article/217858/ Wed, 30 Nov 2011 17:06:35 GMT RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012. Direct Marketing News The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projects that targeted media will be the fastest-growing media sector in terms of total spending in 2011, due primarily to an uptick in consumer Internet, mobile services and branded entertainment. http://www.dmnews.com/report-consumer-internet-mobile-services-drive-targeted-media-spending/article/213101/ Wed, 28 Sep 2011 20:32:50 GMT The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projects that targeted media will be the fastest-growing media sector in terms of total spending in 2011, due primarily to an uptick in consumer Internet, mobile services and branded entertainment. Direct Marketing News US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media accounting for about half of that gain, according to market research firm Kantar Media. Internet display ad spending jumped 12.9% and paid search spending grew by 8.6%, according to the report. http://www.dmnews.com/ad-spending-growth-slows-in-second-quarter-kantar/article/211869/ Mon, 12 Sep 2011 20:52:31 GMT US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media accounting for about half of that gain, according to market research firm Kantar Media. Internet display ad spending jumped 12.9% and paid search spending grew by 8.6%, according to the report. Direct Marketing News Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters. http://www.dmnews.com/carat-cuts-global-ad-spend-growth-forecast/article/210362/ Thu, 25 Aug 2011 15:46:48 GMT Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters. Direct Marketing News Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said on July 6. The company shaved 1% off its December prediction of 5.8% growth because of the Japanese disasters and unrest in the Middle East. http://www.dmnews.com/groupm-shrinks-2011-forecast-to-48-growth/article/206882/ Wed, 06 Jul 2011 16:37:21 GMT Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said on July 6. The company shaved 1% off its December prediction of 5.8% growth because of the Japanese disasters and unrest in the Middle East. Direct Marketing News US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary. http://www.dmnews.com/q1-drtv-spending-up-slightly-as-overall-ad-expenditures-grow-44/article/205202/ Mon, 13 Jun 2011 17:40:00 GMT US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary. Direct Marketing News US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm. http://www.dmnews.com/short-form-tv-ad-spending-down-58-in-2010-but-overall-spend-up-65-kantar-media/article/198566/ Thu, 17 Mar 2011 18:28:39 GMT US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm. Direct Marketing News Advertising spending in the first nine months of 2010 grew 6.4% compared to the same period of 2009. However, DRTV ad spending dropped 6.2% year-over-year for the same period, according to data released by media measurement firm Kantar Media. http://www.dmnews.com/ad-spending-up-but-direct-response-down-in-first-three-quarters-of-2010-kantar-media/article/193702/ Wed, 05 Jan 2011 16:52:20 GMT Advertising spending in the first nine months of 2010 grew 6.4% compared to the same period of 2009. However, DRTV ad spending dropped 6.2% year-over-year for the same period, according to data released by media measurement firm Kantar Media. Direct Marketing News