http://www.dmnews.com/advertising-forecast/topic/1293/ Articles tagged with Advertising Forecast from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds. http://www.dmnews.com/lessons-learned-and-2012-predictions-for-the-ad-industry/article/222482/ Tue, 17 Jan 2012 05:00:00 GMT As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds. Direct Marketing News Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters. http://www.dmnews.com/carat-cuts-global-ad-spend-growth-forecast/article/210362/ Thu, 25 Aug 2011 15:46:48 GMT Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters. Direct Marketing News Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said on July 6. The company shaved 1% off its December prediction of 5.8% growth because of the Japanese disasters and unrest in the Middle East. http://www.dmnews.com/groupm-shrinks-2011-forecast-to-48-growth/article/206882/ Wed, 06 Jul 2011 16:37:21 GMT Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said on July 6. The company shaved 1% off its December prediction of 5.8% growth because of the Japanese disasters and unrest in the Middle East. Direct Marketing News Revenue from social media advertising will quadruple, from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The "US Local Media Annual Forecast (2010-2015)" also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015. http://www.dmnews.com/social-media-ad-spending-to-hit-83-billion-by-2015-report/article/201973/ Mon, 02 May 2011 20:17:42 GMT Revenue from social media advertising will quadruple, from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The "US Local Media Annual Forecast (2010-2015)" also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015. Direct Marketing News Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%. http://www.dmnews.com/digital-out-of-home-ad-spending-to-grow-2-this-year-pq-media/article/157550/ Wed, 11 Nov 2009 14:00:00 GMT Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%. Direct Marketing News Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report. http://www.dmnews.com/internet-advertising-to-garner-15-share-of-global-ad-spend-in-2010/article/149449/ Tue, 22 Sep 2009 20:42:08 GMT Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report. Direct Marketing News Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to media buying giant GroupM. Direct marketing, along with digital media investment, both fare better than traditional media in the agency's outlook. http://www.dmnews.com/ad-spending-picture-improves-in-2010-but-no-growth-yet-direct-fares-better/article/138985/ Wed, 24 Jun 2009 19:57:31 GMT Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to media buying giant GroupM. Direct marketing, along with digital media investment, both fare better than traditional media in the agency's outlook. Direct Marketing News