http://www.dmnews.com/measure-results/topic/12697/ Articles tagged with Measure Results from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands. http://www.dmnews.com/what-every-marketer-should-know-about-performance-marketing/article/287935/ Fri, 12 Apr 2013 13:00:00 GMT It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands. Direct Marketing News Month 3: With a new marketing structure in place it's time to operationalize marketing plans. http://www.dmnews.com/manage-what-you-measure/article/281613/ Fri, 01 Mar 2013 05:00:00 GMT Month 3: With a new marketing structure in place it's time to operationalize marketing plans. Direct Marketing News To break the innovation delay, we all need to do a better job of embracing new measurement technologies. http://www.dmnews.com/measurement-innovation-delay/article/238025/ Tue, 01 May 2012 04:00:00 GMT To break the innovation delay, we all need to do a better job of embracing new measurement technologies. Direct Marketing News According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts. http://www.dmnews.com/the-rise-of-digital-receipts-retailers-weigh-in/article/228105/ Tue, 21 Feb 2012 05:00:00 GMT According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts. Direct Marketing News Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10. http://www.dmnews.com/edo-interactive-taps-new-vp-of-brands-and-marketing-development/article/222576/ Tue, 10 Jan 2012 21:14:53 GMT Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10. Direct Marketing News Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential? http://www.dmnews.com/email-measurement-the-missing-ingredient/article/222950/ Thu, 01 Sep 2011 04:00:00 GMT Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential? Direct Marketing News Five steps to building a strategic email marketing plan. http://www.dmnews.com/increase-email-effectiveness-with-prioritizing-and-testing/article/222799/ Thu, 01 Sep 2011 04:00:00 GMT Five steps to building a strategic email marketing plan. Direct Marketing News You can only go to the well so many times. http://www.dmnews.com/four-steps-to-follow-when-choosing-a-list/article/203734/ Wed, 01 Jun 2011 04:00:00 GMT You can only go to the well so many times. Direct Marketing News