http://www.dmnews.com/cocacola/topic/12686/ Articles tagged with Coca-Cola from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company. http://www.dmnews.com/mma-forum-mobile-insights-from-coca-cola/article/245599/ Wed, 13 Jun 2012 18:44:53 GMT Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company. Direct Marketing News Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012. http://www.dmnews.com/cola-wars-linger-as-marketing-amps-up/article/228907/ Thu, 01 Mar 2012 05:00:00 GMT Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012. Direct Marketing News PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9. http://www.dmnews.com/pepsico-to-boost-marketing-spend-consolidate-agencies/article/227174/ Thu, 09 Feb 2012 21:08:41 GMT PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9. Direct Marketing News Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7. http://www.dmnews.com/coca-cola-to-invest-more-heavily-in-marketing/article/226971/ Wed, 08 Feb 2012 20:49:08 GMT Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7. Direct Marketing News Brands need to keep up with the pace of innovation and consumers' interests to retain and build value, said Wendy Clark, SVP of integrated marketing communications and capabilities at The Coca-Cola Co., during a keynote address at the ad:tech New York conference on Nov. 10. http://www.dmnews.com/brands-must-evolve-says-coca-cola-svp/article/216443/ Thu, 10 Nov 2011 15:50:59 GMT Brands need to keep up with the pace of innovation and consumers' interests to retain and build value, said Wendy Clark, SVP of integrated marketing communications and capabilities at The Coca-Cola Co., during a keynote address at the ad:tech New York conference on Nov. 10. Direct Marketing News The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1. http://www.dmnews.com/coca-cola-names-lewis-marketing-svp/article/207758/ Mon, 18 Jul 2011 17:31:59 GMT The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1. Direct Marketing News The Coca-Cola Co. celebrated its 125th anniversary on May 8 with a global integrated campaign. In the UK, a user-generated contest asked consumers to design retro posters for a chance to have their design featured on the soft drink's Piccadilly Circus sign. http://www.dmnews.com/coca-cola-rejoices-125-years/article/203731/ Wed, 01 Jun 2011 04:05:00 GMT The Coca-Cola Co. celebrated its 125th anniversary on May 8 with a global integrated campaign. In the UK, a user-generated contest asked consumers to design retro posters for a chance to have their design featured on the soft drink's Piccadilly Circus sign. Direct Marketing News