http://www.dmnews.com/american-express/topic/12681/ Articles tagged with American Express from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth. http://www.dmnews.com/qa-clara-shih-ceo-and-cofounder-hearsay-social/article/218892/ Sun, 11 Dec 2011 19:14:44 GMT Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth. Direct Marketing News American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8. http://www.dmnews.com/american-express-offers-card-members-deals-on-seamless/article/218616/ Thu, 08 Dec 2011 21:34:36 GMT American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8. Direct Marketing News American Express Co. reaped a 450% higher response rate using a full-funnel display ad campaign to promote its Pass prepaid debit card than it would have using an upper-funnel-only strategy, said Marleta Ross, VP of global marketing at the financial services company, on June 21. http://www.dmnews.com/cross-funnel-display-campaign-improves-response-for-american-express-dma-all-for-one/article/205793/ Tue, 21 Jun 2011 19:38:05 GMT American Express Co. reaped a 450% higher response rate using a full-funnel display ad campaign to promote its Pass prepaid debit card than it would have using an upper-funnel-only strategy, said Marleta Ross, VP of global marketing at the financial services company, on June 21. Direct Marketing News Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will receive $20,000 and a trip to the social network's headquarters. http://www.dmnews.com/american-express-gives-cash-for-small-business-makeover/article/203730/ Wed, 01 Jun 2011 04:00:00 GMT Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will receive $20,000 and a trip to the social network's headquarters. Direct Marketing News