http://www.dmnews.com/multicultural-marketing/topic/12663/ Articles tagged with Multicultural Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. http://www.dmnews.com/am-cmo-nurtures-firms-global-rise/article/247172/ Sun, 01 Jul 2012 04:00:00 GMT Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. Direct Marketing News Producing quality online video content is quickly becoming a top priority for marketers. http://www.dmnews.com/marketers-measure-video-effectiveness/article/247168/ Sun, 01 Jul 2012 04:00:00 GMT Producing quality online video content is quickly becoming a top priority for marketers. Direct Marketing News With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. http://www.dmnews.com/marketers-streamline-cross-channel-customer-experience/article/237328/ Tue, 01 May 2012 04:00:00 GMT With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. Direct Marketing News Marketers must develop a consistent, repeatable approach toward optimizing customer experience. http://www.dmnews.com/improving-experience-and-driving-engagement/article/232305/ Sun, 01 Apr 2012 04:00:00 GMT Marketers must develop a consistent, repeatable approach toward optimizing customer experience. Direct Marketing News Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers. http://www.dmnews.com/havas-launches-multicultural-marketing-agency/article/213868/ Fri, 07 Oct 2011 18:21:45 GMT Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers. Direct Marketing News B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14. http://www.dmnews.com/companies-must-evolve-with-technology-develop-new-services-meritdirect-co-op/article/207376/ Thu, 14 Jul 2011 13:50:47 GMT B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14. Direct Marketing News The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group. http://www.dmnews.com/marketers-tackle-americas-multiethnic-culture-with-tuned-in-campaigns/article/203724/ Wed, 01 Jun 2011 04:10:00 GMT The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group. Direct Marketing News