http://www.dmnews.com/social-commerce/topic/12655/ Articles tagged with Social Commerce from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Commerce is simply not aligned with the reasons people log onto social media. But what if the act of commerce is itself social? http://www.dmnews.com/can-social-gifting-popularize-social-commerce/article/289963/ Mon, 22 Apr 2013 18:16:01 GMT Commerce is simply not aligned with the reasons people log onto social media. But what if the act of commerce is itself social? Direct Marketing News On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies. http://www.dmnews.com/blending-traditional-with-social-media-a-holistic-approach/article/273651/ Fri, 21 Dec 2012 03:45:00 GMT On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies. Direct Marketing News The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share. http://www.dmnews.com/huggies-ups-the-ante-on-social-media/article/272575/ Thu, 13 Dec 2012 22:44:00 GMT The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share. Direct Marketing News Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons. http://www.dmnews.com/smbs-know-a-thing-or-two-about-social-commerce/article/272000/ Tue, 11 Dec 2012 12:00:00 GMT Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons. Direct Marketing News While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM. http://www.dmnews.com/back-to-school-shoppers-turn-to-social-media-mobile/article/257243/ Tue, 04 Sep 2012 13:54:03 GMT While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM. Direct Marketing News Fancy some social commerce, Apple? http://www.dmnews.com/apple-may-jump-on-the-social-commerce-bandwagon/article/253509/ Mon, 06 Aug 2012 16:14:42 GMT Fancy some social commerce, Apple? Direct Marketing News Is this Pinterest's moment? Certainly from all the buzz you would think so. http://www.dmnews.com/pin-down-pinterests-value/article/251320/ Wed, 01 Aug 2012 04:00:00 GMT Is this Pinterest's moment? Certainly from all the buzz you would think so. Direct Marketing News Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. http://www.dmnews.com/when-brands-get-personal/article/243233/ Fri, 01 Jun 2012 04:00:00 GMT Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. Direct Marketing News Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. http://www.dmnews.com/leveraging-mobile-and-social-commerce-to-deliver-a-complete-customer-experience/article/235312/ Thu, 17 May 2012 15:54:00 GMT Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. Direct Marketing News Chirpify, a seven-week-old social commerce company based in Portland, Oregon, today launched Twitter Commerce for Digital Content, a platform that will allow musicians to sell their music on the social media site, said Chris Teso, the company's founder and CEO. http://www.dmnews.com/chirpify-launches-digital-music-platform/article/238043/ Tue, 24 Apr 2012 18:23:13 GMT Chirpify, a seven-week-old social commerce company based in Portland, Oregon, today launched Twitter Commerce for Digital Content, a platform that will allow musicians to sell their music on the social media site, said Chris Teso, the company's founder and CEO. Direct Marketing News