http://www.dmnews.com/data-management/topic/12654/ Articles tagged with Data Management from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. http://www.dmnews.com/marketings-constant-evolution/article/290973/ Wed, 01 May 2013 04:00:00 GMT As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. Direct Marketing News The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization. http://www.dmnews.com/the-state-of-marketing-data/article/290679/ Fri, 26 Apr 2013 14:45:55 GMT The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization. Direct Marketing News All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution. http://www.dmnews.com/three-challenges-for-the-next-digital-marketing-superhero/article/284160/ Thu, 14 Mar 2013 11:00:00 GMT All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution. Direct Marketing News Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients. http://www.dmnews.com/the-marketing-hierarchy-pyramid-and-why-most-brands-have-it-upside-down/article/280296/ Fri, 15 Feb 2013 12:00:00 GMT Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients. Direct Marketing News Topological data analysis can help marketers discover valuable, unexpected insights from Big Data. http://www.dmnews.com/theres-tda-in-your-future-and-you-should-care/article/280363/ Fri, 15 Feb 2013 12:00:00 GMT Topological data analysis can help marketers discover valuable, unexpected insights from Big Data. Direct Marketing News Manufacturers and retailers identify Big Data's big challenges. http://www.dmnews.com/infographic-mind-the-gap/article/279491/ Fri, 08 Feb 2013 12:00:00 GMT Manufacturers and retailers identify Big Data's big challenges. Direct Marketing News Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers. http://www.dmnews.com/thinking-differently-about-data/article/278187/ Fri, 01 Feb 2013 05:00:00 GMT Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers. Direct Marketing News Privacy experts tackle the leading privacy issues surrounding on- and offline customer data. http://www.dmnews.com/top-5-privacy-issues-revealed/article/277683/ Fri, 01 Feb 2013 05:00:00 GMT Privacy experts tackle the leading privacy issues surrounding on- and offline customer data. Direct Marketing News It is understandable for marketers to feel a little underwhelmed by the Big Data revolution. http://www.dmnews.com/why-big-data-is-a-new-ball-game/article/278184/ Fri, 01 Feb 2013 05:00:00 GMT It is understandable for marketers to feel a little underwhelmed by the Big Data revolution. Direct Marketing News Designing data-driven maintenance service programs that deliver ongoing annuity streams. http://www.dmnews.com/an-enduring-revenue-opportunity-for-direct-marketers/article/277966/ Tue, 29 Jan 2013 14:01:38 GMT Designing data-driven maintenance service programs that deliver ongoing annuity streams. Direct Marketing News