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        <title>Articles tagged with Location-Based Event Promotions from Direct Marketing News</title>
        <link>http://www.dmnews.com/locationbased-event-promotions/topic/12653/</link>
        <description>Articles tagged with Location-Based Event Promotions from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Ticketmaster: Mobile data is the way forward</title>
          <description>Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.</description>
          <link>http://www.dmnews.com/ticketmaster-mobile-data-is-the-way-forward/article/250322/</link>
          <pubDate>Mon, 16 Jul 2012 14:25:19 GMT</pubDate>
          <itunes:summary>Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Rand McNally drives database with road show promotions accenting GPS devices</title>
          <description>While the mobile marketer crowd is abuzz about the latest location-based marketing tools, &quot;old-fashioned&quot; location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.</description>
          <link>http://www.dmnews.com/rand-mcnally-drives-database-with-road-show-promotions-accenting-gps-devices/article/203568/</link>
          <pubDate>Wed, 01 Jun 2011 04:10:00 GMT</pubDate>
          <itunes:summary>While the mobile marketer crowd is abuzz about the latest location-based marketing tools, &quot;old-fashioned&quot; location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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