http://www.dmnews.com/optins/topic/12652/ Articles tagged with Opt-Ins from Direct Marketing News Direct Marketing News web@haymarketmedia.com no 10 ways marketers can build an engaged opt-in audience. http://www.dmnews.com/keep-the-customer-conversation-going/article/288209/ Wed, 10 Apr 2013 14:49:10 GMT 10 ways marketers can build an engaged opt-in audience. Direct Marketing News Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness. http://www.dmnews.com/why-every-marketer-should-understand-the-permission-curve/article/279145/ Tue, 05 Feb 2013 17:14:59 GMT Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness. Direct Marketing News Three infallible tips for setting up your ideal email schedule. http://www.dmnews.com/email-how-often-is-too-often/article/270425/ Sat, 01 Dec 2012 05:00:00 GMT Three infallible tips for setting up your ideal email schedule. Direct Marketing News Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today. http://www.dmnews.com/adapting-to-ever-changing-anti-spam-policies/article/256378/ Tue, 28 Aug 2012 12:45:44 GMT Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today. Direct Marketing News Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement. http://www.dmnews.com/qa-jeff-nicholson-vp-of-global-marketing-at-pitney-bowes-software/article/223426/ Tue, 17 Jan 2012 16:07:08 GMT Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement. Direct Marketing News Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as 
agile as the team's stars may be, its on-site acquisition strategy wasn't at all. http://www.dmnews.com/mls-team-prompts-on-site-email-sign-ups-with-ipads/article/215129/ Tue, 01 Nov 2011 04:00:00 GMT Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as 
agile as the team's stars may be, its on-site acquisition strategy wasn't at all. Direct Marketing News For years, Genzyme Corp. has operated a two-track email program to maintain contact with consumers 
interested in its Synvisc-One treatment for osteoarthritis of the knee. However, its email opt-in form failed to deliver, says Christine Waite, director of Synvisc-One patient 
marketing at Genzyme. http://www.dmnews.com/genzyme-streamlines-opt-inprocess-with-email-widget/article/212395/ Sat, 01 Oct 2011 04:00:00 GMT For years, Genzyme Corp. has operated a two-track email program to maintain contact with consumers 
interested in its Synvisc-One treatment for osteoarthritis of the knee. However, its email opt-in form failed to deliver, says Christine Waite, director of Synvisc-One patient 
marketing at Genzyme. Direct Marketing News North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this year. However, industry experts say most legitimate American marketers are ready for the law. http://www.dmnews.com/marketers-ready-for-canadian-anti-spam-law/article/212389/ Sat, 01 Oct 2011 04:00:00 GMT North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this year. However, industry experts say most legitimate American marketers are ready for the law. Direct Marketing News A permission-based email list is a beautiful thing. Some may see it as a bucketful of names to throw product and promotional information at. Others see it as cash cow, ready to be milked at every opportunity. I see it as something far more valuable. http://www.dmnews.com/email-marketing-powers-roi-and-social-media-pollination/article/222937/ Thu, 01 Sep 2011 04:00:00 GMT A permission-based email list is a beautiful thing. Some may see it as a bucketful of names to throw product and promotional information at. Others see it as cash cow, ready to be milked at every opportunity. I see it as something far more valuable. Direct Marketing News Traditional Web-based approaches to subscriber acquisition won't naturally translate to the mobile space. http://www.dmnews.com/make-sure-your-email-signup-process-is-simple-and-clear/article/222960/ Thu, 01 Sep 2011 04:00:00 GMT Traditional Web-based approaches to subscriber acquisition won't naturally translate to the mobile space. Direct Marketing News